Le prime 100 aziende al mondo secondo il “Reputation Score”, un punteggio da 0 a 100 che sintetizza in maniera matematica la percezione del pubblico in relazione a molteplici parametri come Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership, e Performance: un’analisi unica al mondo, grazie alla metodologia RepTrak, considerata lo standard per rigore e per la vastità del campione preso in considerazione. A partire da quest’anno tra i criteri di valutazione è stato aggiunto anche un nuovo ESG Score (Enviromnental, Social, Governance) che tiene in considerazione il rapporto con l’ambiente, le attività legate alla responsabilità sociale e la governance aziendale.
1. LEGO Group – 80.4
2. Rolex – 79.6
3. Ferrari – 78.8
4. The Bosch Group – 78.1
5. Harley-Davidson – 78.1
6. Canon – 77.6
7. Adidas – 77.6
8. The Walt Disney Company – 77.5
9. Microsoft – 77.1
10. Sony – 77.0
11. Barilla – 76.9
12. Netflix – 76.7
13. Philips Electronics – 76.6
14. Levi Strauss & Co. – 76.6
15. Google – 76.4
16. Intel – 76.4
17. Samsung Group – 76.4
18. Danone – 76.4
19. Ferrero – 76.3
20. 3M – 76.3
21. Nintendo – 76.2
22. Nike, Inc. – 76.2
23. BMW Group – 76.1
24. Hyatt Hotels – 76.1
25. Pirelli – 76.0
26. Visa – 76.0
27. Rolls-Royce Aerospace – 76.0
28. BIC – 75.9
29. Spotify – 75.8
30. Kellogg’s – 75.7
31. HP Inc. – 75.7
32. Michelin – 75.7
33. Chanel – 75.6
34. PayPal – 75.6
35. Marriott International – 75.5
36. IKEA Group – 75.3
37. Goodyear – 75.2
38. Singapore Airlines – 75.1
39. Cisco Systems – 75.1
40. Henkel – 75.1
41. Volvo Group – 75.0
42. Natura – 75.0
43. SpaceX – 75.0
44. Bridgestone – 74.9
45. Under Armour – 74.9
46. Apple – 74.9
47. Mastercard – 74.8
48. Caterpillar – 74.7
49. Hewlett Packard Enterprise – 74.7
50. Colgate-Palmolive – 74.7
51. L’Oréal – 74.7
52. Deutsche Lufthansa – 74.6
53. Lavazza – 74.5
54. IBM – 74.5
55. The Estée Lauder Companies – 74.4
56. Tesla Motors – 74.4
57. The Kraft Heinz Company – 74.3
58. Panasonic – 74.2
59. Mars, Incorporated – 74.1
60. Mattel, Inc. – 74.1
61. Giorgio Armani – 74.1
62. Adobe Systems – 74.1
63. LVMH Group (Louis Vuitton – Moët Hennessy) – 74.1
64. Sanofi – 74.0
65. ALDI GmbH & Co. KG – 73.9
66. Toyota – 73.9
67. LG Corporation – 73.9
68. Hugo Boss – 73.8
69. Emirates – 73.7
70. Siemens – 73.7
71. Novo Nordisk – 73.6
72. Dell Technologies – 73.6
73. InterContinental Hotels Group – 73.5
74. Whirlpool – 73.5
75. Daimler – 73.4
76. The Hershey Company – 73.4
77. Honeywell International – 73.4
78. Costco Wholesale – 73.4
79. Electrolux – 73.4
80. Procter & Gamble – 73.3
81. Honda Motor Company – 73.3
82. Eli Lilly – 73.3
83. Burberry Group – 73.3
84. Prada – 73.3
85. Nestlé – 73.2
86. Hilton Worldwide – 73.2
87. Roche – 73.2
88. Hermès – 73.2
89. Salesforce.com – 73.2
90. Kimberly-Clark Corporation – 73.2
91. Ralph Lauren Corporation – 73.1
92. Amazon.com – 73.1
93. Continental – 73.1
94. Bristol-Myers Squibb – 73.1
95. SC Johnson – 73.0
96. Booking.com – 73.0
97. Unilever – 73.0
98. BASF – 72.9
99. Fujifilm – 72.9
100. Airbus – 72.9
